News Article1

This article features Loveleen Machado, Co-founder of Navin Plast, talking about bakery packaging as well as strategic use of plastic in the domain. The article explains how Navin Plast became a leading provider of high-end bakery packaging by leveraging its quality commitment, innovation and adaptation to emerging global and local trends.

In the interview, Loveleen Machado explain on the journey of Navin Plast as well as lessons learned from years of experience in the packaging industry.  The quality standards and in-depth knowledge regarding regulatory requirements and consumer preferences, are the main reasons for the company to remain at the forefront in the industry. Loveleen says, “At Navin Plast, high-quality production standards necessitate the use of superior materials and modern technology.”

The most critical point in the discussion is the decision on the choice of plastic for packaging by Navin Plast, which Loveleen  stated it was a strategic decision given the transparent, long-lasting and affordable nature of the material. Plastic packaging does not only increase the shelf life of bakery products but also allows creative designs that provide excellent product visibility as well as attractiveness. The fact that it is flexible means it can meet the diverse requirements of its clients, from wineries down to bakeries, by ensuring that whatever product each client has is packaged in such a way as to retain freshness and make for better presentation.

For instance, she referred to the “Cake in a Box” concept, which has gained worldwide prominence. For Navin Plast, it is a signature of passion in producing packaging solutions that ring practicality yet are artistically impressive. The collaboration with local bakeries will enable Navin Plast to apply custom packaging solutions according to their needs and ensure the final product will meet the requirements set by its clients in terms of both aesthetic as well as practical criteria. That is the realization of the company’s vision: putting customer needs above everything else while pushing the limits of what is possible in packaging design.

She further reassures the commitment of Navin Plast to innovation: “In times to come, we will add to our product portfolio and bring in newer technologies in line with sustainable development and global market leadership. We give top priority to food safety. We maintain high standards at every step and get ISO certifications that enable our products to match up to the best standards in terms of safety and quality.”